【FREEWHEELERS】"BEAT GOES ON" SET-IN SLEEVE SWEAT SHIRT

Introducing the “BEAT GOES ON” SET-IN SLEEVE SWEAT SHIRT from FREEWHEELERS.

This piece is part of FREEWHEELERS’ “Visions of the Great American Legends” series, which draws inspiration from artists who symbolize rebellion, change, and transcendence.

The motif for this design comes from one of the leading writers of the Beat Generation, which emerged in America during the 1950s.

The Beat movement developed as a reaction against the materialism and conventional middle-class values that spread throughout postwar America, seeking instead greater freedom, spirituality, and a way of life guided by personal experience and instinct.

This sweatshirt depicts one of the movement’s most symbolic literary figures, also known for the celebrated work “ON THE ROAD,” reimagined here with a skull face in FREEWHEELERS’ distinctive graphic style.

The graphic is printed using a half-rubber technique.
The fine details are reproduced without losing the character of the original artwork, and a printing method designed to resist cracking has been used in order to preserve the graphic as much as possible.

The body is made from a medium-weight brushed fleece with a substantial yet comfortable feel.

The color is a deep Jet Navy.
It has a calmer appearance than black without feeling overly bright, and its rich navy tone works especially well with the graphic design.

The sweatshirt features a classic set-in sleeve construction.
The clearly defined shoulder line gives it an authentic sweatshirt silhouette, while still making it easy to wear under denim jackets, leather jackets, and work jackets.

Combining FREEWHEELERS’ distinctive cultural references with everyday wearability, this is a versatile piece that can be enjoyed throughout the autumn and winter seasons.

DETAIL

Brand: FREEWHEELERS
Product: "BEAT GOES ON" SET-IN SLEEVE SWEAT SHIRT
Series: Visions of the Great American Legends
Color: Jet Navy
Material: COTTON 100%
Fabric: Vintage Style Medium Weight Fleece
Finish: UNWASHED

SIZE GUIDE

SIZE INFORMATION

*The measurements above are taken from the actual garment in its unwashed condition.
This product is delivered unwashed by the manufacturer, and shrinkage in body length, chest width, and other areas may occur after washing.
Please allow for slight individual differences and measurement variations.

ATTENTION

*This product is delivered unwashed by the manufacturer. Product images and listed measurements are based on the garment in its unwashed condition. Shrinkage may occur after washing.

*Please note that the actual color of the product may appear slightly different depending on your monitor or display settings.

*This item is also sold at our physical store. Inventory is updated regularly, but the item may become sold out depending on the timing of your order. If the item is unavailable with no restock scheduled, your order may be cancelled.